Tropicana Casino and Resort from Tropicana Entertainment is all set for a makeover. Those who follow online gambling and online casinos companies must be aware that the New Jersey Casino Control Commission had cancelled their license in 2007. Since then, Tropicana has been fishing in troubled waters. Their problems now seem to be over finally. Alex Yemenidjian and Gerald Schwartz purchased this brand subsequently as it went bankrupt. The New Jersey Casino Control Commission approved this move in 2009. The Supreme Court also approved the sale. Since then, the new promoters have been busy renovating the place, and creating a new identity for this casino. With this new identity, Tropicana ready to take on Vegas.

Alex Yemenidjian and Gerald Schwartz have according to reports invested millions of dollars in renovation works. The entire place has been given a completely new appearance. Tropicana now has a unique South Beach theme with Brad Garrett’s Comedy Club, performances by Recycled Percussion band, shows by Gladys Night, and a Mob Experience interactive museum. Those who are avid coffee lovers can visit the Starbucks shop. There are restaurants here that serve Italian cuisine. You can also visit Biscayne for a four course menu. Steaks are the specialty here. Staff members of Tropicana have also been given special training.

Most importantly however, Tropicana ready to take on Vegas, with a new marketing plan. Instead of appealing to higher-end customers, they are now targeting middle class customers. The aim is o emerge as the casino and resort of choice for all those who want a casino experience in Vegas, but don’t want to spend a lot of money. Needless to say, there are many such people today. Most people now don’t want to splurge money on entertainment and are interested in having a good time by spending just a few dollars. This is the customer group Tropicana is targeting. Rooms in Tropicana now cost as low as $70 while table games cost a mere $5.

There are hundreds of slots machines and table games to select from. You can also make sports and race bookings on the casino floor. Players need not make a deposit and can play for free up to $200. Tropicana is offering many other goodies to attract gamblers.

There are plenty of good shopping options too in Tropicana post renovation. There are retailers like Flip Flop Stop and Marshall Rousso Accessories that target the middle income group. This is in line with policies of the new management. Tropicana also offers facilities like a great pool, spas and health clubs. It certainly looks like Tropicana ready to take on Vegas</a>.

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