Mumbai, 19th August'11: “Linen Club” Fabrics - The Premium Brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened their 13th exclusive showroom in Maharashtra. This is the 46th Exclusive Showroom of Linen Club Fabrics in India. Honorable Mr. S. Krishnamoorthy, President – Textiles , Aditya Birla Group,  inaugurated the showroom in the presence of Cricket Legend Mr. Dilip Vengsarkar.

This exclusive showroom offers a wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers  pure linen to exotic linen blends, printed and embroidered linen fabrics suitable for wardrobes of men, women and kids ( for shirts trousers, suits, kurta-pyjamas, skirts, tops, suits, jacket etc).  In ready-to-wear garments, Linen Club offers  shirts, trousers, jackets and suits. To add to its newest offering, accessories are available such as Stoles, Laptop bags, Scarves.

“For all you trendsetters, the fashion statement this season would be to dress yourself up in linen” says style guru Rohit Bal, who endorses Linen Club Fabrics and a diehard Linen Club Fabrics loyalist. He goes on to add “This wonderful gift from the nature - linen fabrics is extremely suitable for the climate of Mumbai.  Linen is the most comfortable fabric that is skin friendly, made of Flax Fibre imported from France & Belgium, It’s distinctive look and skin friendliness sets Linen apart from the other contemporary fabrics. It is also anti-bacterial by nature. With its moisture absorption capacity double than cotton, linen fabrics keep you cool in summer and warm in winter” concludes Rohit Bal.
 
Mr. Abhey Nair, Sr. Vice President, Aditya Birla Nuvo Ltd., stated  that “Linen Club from Jayshree Textiles is India’s finest fabric brands that is highly regarded in the market. Linen Club is popular with the leading garment brands of India  such as, Colour Plus, Louis Phillipe, Van Heusen, Allen Solly, Wills Lifestyle, Park Avenue, Benetton, Blackberry’s, Levi’s, Freelook, Arrow, Zodiac, Pepe Jeans etc.  The popularity and trust in linen from consumers is growing by the day. The opening of this exclusive Linen showroom is a big step forward for natural fabric lovers of Mumbai.
Mr. Rabindra Mohan, Asst. Vice President added that “The idea is to strategically coincide this launch with the marriage & festive season ahead. We promise to bring the best of our collection to Mumbai to make this exclusive showroom a preferred destination for the Linen Lovers.”

Linen Club The Ramp” is located at 6 - “ SAROJ” , Vallabh Bhai Patel Road, Opp. Grass Hopper Hotel, Vile Parle ( West ) , Mumbai - 400056 ; Phone : 766 645 3920
 
About Jaya Shree Textiles :
 
Jaya Shree Textiles, A unit of Aditya Birla Nuvo Ltd.  is situated in Rishra, Hooghly and is India’s first integrated textile manufacturing unit to bag the coveted ISO 9001:2000, ISO 14001, OHSAS18001 and SA certifications for their commitment and excellence in production and quality.  Setting benchmarks in linen, Jaya Shree Textiles have strived for excellence, matching the quality standards of the European linen. Internationally acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and have made Linen Club fabrics the preferred choice of connoisseurs worldwide.