Earlier on, luxury car buyers didn’t have much of an option. Chose only the Mercedes and the occasional illegally imported Lexus. Now, it’s a different story altogether. Right from the entry level buyers to the top end luxury class, there is a spade of choices. For the entry level buyer, there is the Nano, Alto and other cars while for the top end luxury class buyer, there is the Maybach, Bentley and Rolls Royce awaiting them. So much for competition that these manufacturers don’t even advertise their products. Here we are referring to the top end ones and not the entry level. In between the midlevel executive class luxury buyer has got the choice of going in for the BMWs, Audis and also the Mercedes with the occasional Volvo or Jaguar thrown in for good measure.