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 Bharatbook added a new report on "Quadruple play - the bundling of broadband, television, fixed-line and mobile telephony, enlisted from a single service provider - is the commercial zenith that telcos."
 
 Multi play packages are emerging as a dominant strategy in markets across the globe, as their promises of convergence, personalisation, ease of use, financial savings, and unified billing prove increasingly attractive to customers in a competitive market. Quadruple play - the bundling of broadband, television, fixed-line and mobile telephony, enlisted from a single service provider - is the commercial zenith that telcos and cablecos are building towards.
 http://www.bharatbook.com/market-research-reports/mobile-and-telecoms-market-research-report/quad-play-report-2011-2016-strategies-for-a-converged-future.html
 
 Visiongain's report demonstrates through case studies and investigation of the world's major markets how quad play strategy has substantial impact on church reduction, ARPU growth, and competitive advantage. Over the report's five year forecast period (2011-2016), early and effective multi play positioning will separate dominant telcos from the rest of the pack, determining who will sustain growth in a competitive global market characterised by frugal customers with high expectations.
 
 In changing economic times, customer loyalty is the product of inexpensive, easy-to-use multimedia services. Operators will make their mark by forging partnerships, heeding customer usage surveys, expanding their value-added services, and adopting cost-effective multi play strategies. These are the building blocks of a market that visiongain values at US $125.3 billion globally, with prospects of steady and considerable growth over the forecast period. marketing research report
 
 Sizing up Existing Offerings
 Visiongain's Quad Play Report provides close, detailed analysis of four companies' multi play offerings: América Móvil, AT&T, Virgin, and SingTel. They operate in different markets, have disparate business structures, and entered quad play at separate junctures. Each of these companies provides a blueprint for successes and potential gains to be made through service bundling, as well as comparative analysis of the most recent pricing structures and offerings.
 
 Global Outlook
 Visiongain's reports provide broad, international perspective. It examines quad play's influence and viability in North America, Europe, Asia-Pacific, Latin America, and the Middle-East and North Africa. Through detailed analysis of each market it discerns predominant quad play trends, pricing strategies, prevailing value-added-services, potential for church reduction and revenue growth, individual popularity of quad play features, and forecasts industry growth for regional market segments.
 
 What is Unique about this Report?
 Visiongain research presents independent, unbiased, and detailed analysis, presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available.
 
 For more information kindly visit :  Quad Play Report 2011-2016: Strategies for a Converged Future
 
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