According to Mr. K Vaitheeswaran, Founder & CEO, Indiaplaza.com, “We are very happy to have Shriram on board. I am confident his rich experience as a retailer will help position Indiaplaza as the leading online shopping destination for lifestyle also, just like for books and electronics.”

Online shopping in India is booming across books and electronics. With the Indian internet population crossing 100 million recently, the next wave of growth is expected in the area of lifestyle. With a loyal base of customers and fast growing traffic, Indiaplaza is aiming to quickly establish leadership position in online retailing of lifestyle as well.

Prior to joining Indiaplaza, Shriram was the National Head of Business Development at Café Coffee Day and was responsible for their expansion among Key account partner-locations. Earlier to this, he was leading the Travel Retail and Consumer Businesses at Bangalore International Airport Limited as part of the Core Committee that was involved in selecting the operators across various commercial businesses such as Domestic and International Retail, Duty Free, F&B, Forex, Landside Traffic Management, Ground Transportation, etc.  He also had the privilege of working with United Colors of Benetton, one of the leading fashion brand and some of India’s prominent retail organisations : The Future Group and the RPG Group.

Shriram holds an Executive Education from IIM Bangalore, PG Diploma in Business Administration in Marketing from New Hampshire University, USA (in association with Institute for Technology & Management, Chennai), PG Diploma in International Business from Pondicherry University and is a Commerce graduate from Ramakrishna Mission Vivekananda College, Chennai. He is a renowned speaker at various seminars/ conferences and a visiting faculty at some of the prominent B-Schools.  

About India Plaza for your reference:

Indiaplaza (www.indiaplaza.in), formerly known as fabmall.com is the world’s largest India centric online shopping destination with operations across Bangalore, Chennai, Austin and Seattle. It offers the largest catalogue of over 4 million items online and has a reputation for reliable logistics and outstanding customer service. The site is recognized as the largest online bookstore in India. Indiaplaza.in also powers online shopping sites for leading Indian media companies.

Apart from the above, the company is all set to re-build a new supply chain model keeping pace with the changing patterns in this sector. With a more simple and attractive user interface and broadened product category Indiaplaza is all set to take up the new age E-commerce by storm.

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