Hewlett-Packard India, a leader in the printing solutions space, plans to tap the rising demand for printers in the small and medium businesses segment, a top official said today. We see huge potential demand for printing from IT/ITeS, pharmaceutical, entertainment and e-governance initiatives, HP India''s Country Category Manager (Imaging and Printing), Ajay Rawal told reporters here.

Rawal said the company is also keen on energy saving initiatives with instant-ON technology, which eliminates or minimises warm up time. Also, the toner particles now have wax element that melts quickly, improves efficiency at work, he added.

He said three of HP''s top-selling printers were HP LaserJet P1007, HP MFP M 1005, and HP ColorLaserJet 1215. LaserJet P 1007 will now be available for a reduced price of Rs 5,999, he added.

Rawal said Laser printers are expected to constitute 50 per cent of the total printer market from the current 38 per cent.