Popular actress-dancer Sambhavana Seth & Eminent Judge Malini Awasthii flags off BIG Hindustan Rising Star Awards Grand Finale

Aaj ka Star, Kal ka Superstar…first across the regions of UP, MP, Jharkhand & Bihar

Lucknow, November 2^nd, 2011: BIG Hindustan Rising Star Awards, the first ever platform to salute and acknowledge upcoming talent from the heartland presented by BIG MAGIC and 92.7 BIG FM is all set for its grand finale on November 3^rd in Lucknow. The evening will see stars and superstars from the industry as well as rising stars making a beeline to Lal Bahadur Shastri Ganna Kisan Sansthan.  While the excitement lies in the awards itself – which is by the region, for the region and from the region, this award gives promising new comers the recognition and platform they deserve. The evening is going to be filled with glitz, glamour and razzmatazz that will enchant the people of the heartland. The heartlands very gracious and talented Sambhavana Seth, who is also one of the nominees for the event was present at the press conference along with and Malini Awasthii who is a well known singer & prominent Judge of BIG Hindustan Rising Star Awards to flag off the countdown to the finale. Present at the event were presenting sponsors Reliance Mobile & associate sponsors

Positioned Royal Pan Masala as Aaj ka Star, Kal ka Superstar, the BIG Hindustan Rising Star Awards offers a brilliant platform, honoring upcoming stars across movies, television, sports, dance, singing, fashion and theatre. The categories have been selected post a detailed search and mapping of the new emerging talent across the region.

 The finalists were selected by the eminent judge, singer Malini Awasthii, who has brought traditional form of music to the stage plus other stalwarts from the industry. Among the  amazing list of rising stars that the entertainment industry has seen recently, some of the nominees are Ratan Rajput(Aagle janam… & Swayamwar fame), Abhinav Kashyap(Director Debaang),Krishna Abhishek(Comedy), Janat Rahmani(child artist of Phulwa)…and many more. These nominees will be put forth to the local populace to vote for their most favorite and promising BIG Hindustan Rising Star.

BIG Hindustan Rising Star Awards, has been conceptualized by BIG Live  and is presented through the media platforms of both BIG MAGIC and 92.7 BIG FM, both local leaders in the television and radio space respectively, and known for offering innovative and clutter breaking content, possessing clear insights on the entertainment requirements of the local populace.

Commenting on this initiative Anand Chakravarthy, EVP Marketing RBNL & Business Head, BIG MAGIC said: “BIG Hindustan Rising Star Awards celebrates & acknowledges regional talent across their respective diverse genres. This entertainment extravaganza salutes outstanding talent for their

contribution to the entertainment industry in their respective regions. The glitterati event is sure to appeal to the regional belt of each of the regions and will set a milestone within each regional entertainment industry. We are thankful to our partners Reliance Mobile and Royal Pan Masala for partnering with us for this initiative.”

BIG Hindustan Rising Star Awards will be held on November 3, 2011 in Lucknow. The Hindi heartland’s very own awards function promises to be an extravaganza event with glitz & glamour and a complete entertainment exclusively for the Hindi Heartland.

For further information, please contact:

Atul Malikram

9755020247.