New Delhi, October 20, 2011: With Diwali just a week away, mydala.com, India's first and largest group buying/social commerce portal offering city-specific and pan India deep-discount deals, today announced the launch of India's first and exclusive mobile WAP browser for discounted deals, which will help mobile internet users to access mydala deals quickly on any internet-enabled mobile phone using GPRS or Wi-Fi.

Elaborating on this announcement, Anisha Singh, Founder and CEO of mydala.com says, "Mobile is the future growth story for India, with over 858 million wireless connections, out of which 46% of the mobile subscribers being capable of accessing wireless internet, and India, consumers are becoming more receptive to accessing discount deals on their mobile phones. Using mydala's new mobile WAP site, users can now buy their preferred deals not only with smartphone but also with any basic feature phone that has internet connectivity. The best part is that you don't need to download any app to be able to take advantage of our deep discounts." Adds Anisha, "We are also proud to announce that mydala has surpassed 5 million registered users in India. We owe this success to our subscribers for their constant encouragement in making us reach this milestone, and supporting us in our growth story."

Explaining the technology aspects of the WAP portal, Ashish Bhatnagar, co-founder and CTO, mydala.com says, "mydala's WAP portal, m.mydala.com, harnesses the advantages of internationally-accepted WAP2.0 protocol to offer a zippy, secure and over-simplified shopping experience through a browser that is text-heavy but with very few images to speed up access even on very slow mobile internet speed. The mydala WAP portal has an integrated payment option, where users can make payments using credit card, debit card, OxiCash, Voice payment or even cash on delivery. WAP enables easy and fast access to mydala.com, and is supported by most wireless networks including GSM and CDMA. You can access our WAP portal even from a non-smartphone!" mydala will also feature special WAP-exclusive offers for our mobile savvy users, says Ashish.

Mydala.com is fast becoming a name synonymous with innovation to facilitate ease of access and convenience for users. Earlier in August this year, mydala.com had also launched India's first free BlackBerry® smartphone application for group buying in India.

Especially for Diwali, mydala is offering special deals on products such as artefacts, dry fruit hampers, silver and gold idols, gold-plated playing cards, android mobile phones, watches, premium fragrances, chocolates, watches, jewelry, bouquets, leather accessory gifts, bed sheets, and home essentials which can be bought anywhere in India.

Mydala.com recently received Rs. 18 crore funding from Info Edge India. This is the second round of funding the company has raised from Info Edge – the first round was Rs 9 crore, raised in April 2011. Mydala had already received an initial seed funding of Rs.1 crore from the founders of CXPartners.

About mydala.com   

Launched in November 2009, mydala is India's first and largest group buying portal that offers unbeatable discounted deals on the best stuff to do, eat, see, and buy in major cities across India. While many of the deals are city-specific, mydala also features several pan-India deals which can be bought in any city across the country. Several prominent players in business, internet commerce and venture capital have invested in mydala.com including private equity veterans Ajay Relan and Jayanta Basu of CX Partners in their personal capacity and Info Edge (India) Ltd (NSE: NAUKRI), one of the largest internet companies in India. "dala" derives its origin from the Sanskrit word Dala which means group. So, mydala means my group. For more details, please visit: www.mydala.com

For more information, please contact:

Kim Remmawi (+91.9818332638) / Puneet Khunger (+91.9810191409)

kim@gutenbergpr.com / puneet@gutenbergpr.com