Montage Advertising Pvt. Ltd

From a single client billing Rs 65 millions in March 1992 to the present 12 clients and still growing. The Agency has progressed steadily on the road it chose to follow. Whoever said, “Genius is 1% inspiration and 99% perspiration”, was indeed right.

Every journey begins with a decision. But therein the similarity ended. For the decision that sparked off our Agency was one collective resolve that made all the difference. Our experience covers many projects, some of which are successful and other ones maybe not as brilliant... But as it is with a joint effort we are able to solve difficult tasks and create? We simply do not know any other way to a successful creation.

As in most professional agencies, we traverse the gamut of brand evaluation studies, market research/analysis, concept tests, strategy planning a host of pre-creative brainstorming and hard work. To add more muscle to our client’s marketing an independent creative group originally conceptualizes in Hindi because we realize that it is the single largest language of communication of our country. A country that has a way of life, a way of thinking, an idiom that is uniquely its own.

Our agency is one of the few agencies which have an independent creative group in-house to conceptualize originally in Hindi.

Our Story

When we launched this advertising agency in 1992, we wanted to be free to do what we did best, which was coming up with creative advertising campaigns. We started small and hired a very limited number of full-time employees--the agency gained a toehold in a highly competitive market in no time. As a team, we offer a cumulative industry experience of more than 75 years individually and collectively, we have played a role in building many a brand. The result, one of the most stable agencies in Delhi having an enviable track record of enduring client relationships spanning 3 to 17 years!

Today we have about 12 clients. The accounts cover a range of industries. Our agency's gross billings (the standard financial measurement for the ad industry) stood at Rs 50.3 Million in 2009, down from Rs 91.8 Million in 2009 mainly because of the cut back in advertising budgets by clients due to the recession.

The professionals turned entrepreneurs hope to stay on at the business working according to a new arrangement. Though we would prefer to continue to manage the business under a new owner, we are open to consider a deal wherein we exit the agency after a short period of transitional assistance.